7 Pricing Riptides That Quickly Drown Profits
Over the past five years, 261 people have died in the United States because they swam against a riptide and drowned. By comparison, 58 people have died from shark attacks in the past 50 years in total.
Riptides are overlooked killers, but they’re also convenient. Surfers paddle out on riptides to catch the next big wave. Like the moving sidewalk at the airport, riptides take them to their destination faster. Yes, being caught in a riptide unknowingly can wear you out and cause you to drown. But if you know where they exist and how they affect you, you can use riptides to your advantage to get where you want to go.
In business, pricing riptides are just as powerful. Like riptides in the ocean, people unintentionally get caught fighting the current. Instead, like a surfer, you should paddle straight into them and plan your pricing strategies accordingly.
Discover the top seven pricing riptides and the best ways to navigate them:
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